discover expeditions

Overview:

Over five years ago, Discover Expeditions posted a “graphic designer wanted” ad on Instagram. Discover Expeditions is a crew of family and friends who love venturing off-road and overlanding. Curious about their needs, I reached out, and what began as a simple logo project grew into an ongoing collaboration and friendship.

Since then, their fleet has evolved. The first project was a wrap design for two generations of Subaru Foresters. When two crew members upgraded to a Toyota Tacoma and a Toyota 4Runner, I had the chance to create fresh designs for their new rigs. Fast forward to 2025, another upgrade rolled in: a 2023 Ford F250—opening the door for yet another custom wrap.

Creative:

Discover Expeditions shared a few initial ideas for their logo, and I ran with them. My goal was to create something scalable, simple, and impactful. I drew inspiration from the map pin commonly seen on GPS platforms, but reimagined it with angular lines that echoed mountain peaks. For the typography, I chose a strong, bold typeface to complement the icon’s rugged feel. The result was Discover Expeditions’ very first logo—one that has translated seamlessly from digital use to large-scale vinyl wraps.